Tyler Athletic and Swim Club Unveils New Brand Identity




Tyler Athletic and Swim Club has announced a new brand identity and image, effective March 1st. New logos, colors and imagery reflect the all-encompassing nature of Tyler’s leading tennis, fitness, soccer, health and lifestyle destination.


Originally founded in August of 2017, Tyler Athletic and Swim Club has added a number of new facility, membership and programming upgrades over the years. Tennis programs are played on 12 LED lighted courts and feature robust offerings for adults and juniors for all ages and abilities. The club now also offers pickleball open play, instruction and events. The resort style pool offers lap swimming, a kids play area, multiple attractions including zipline and rock-climbing wall, as well as dozens of lounge chairs and private cabanas. Manchester School of Soccer joined the TASC family in 2019 to bring an elite performance and recreational soccer program to Tyler, utilizing the club’s state of the art artificial grass field.


Fitness facilities include both indoor and outdoor weights, cardio, and resistance training machines, as well as a private group fitness studio. Les Mills, a global fitness leader, became an added membership amenity for TASC members in January of 2022. The club also features a dedicated Kids Club, open daily, and hosts monthly date-night events for members and their children. New for 2022, coming soon, TASC will open a health cafe that serves food and beverage out of the main clubhouse.


“Our new logo and branding encompasses all of the fantastic amenities and offerings that we have here at Tyler Athletic and Swim,” said Rob Lowe, General Manager. “Seeing the growth of this club over the years has been fantastic, and we felt now was the right time to reflect this updated brand and invite the Tyler community out to join our family.”

Tyler Athletic and Swim club offers single, couple and family memberships. Interested guests can choose between an annual membership and month-to-month offering. For more information and to inquire, visit: https://www.tylerathleticandswimclub.com/